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Darcase Sales Strategy
Our goals for Darcase were to increase online visibility and brand awareness, improve conversion rates across all digital platforms and enhance customer engagement through targeted advertising.
client
Darcase
#paid search, #paid social, #programmatic advertising
Results:
150% increase in website traffic within three months.75% improvement in conversion rates across all platforms.Significant growth in brand awareness, with a 200% increase in social media engagement.
Brief:
Darcase approached our agency due to:● Underperforming paid search campaigns with low ROI.● Limited brand awareness in a competitive market.● Need for a cohesive strategy across paid social and programmatic advertising.
Research
We conducted a competitor research to determine the best advertising strategy.
Advertising
We launched our omnichannel paid ads strategy.
Analytics
We prepared reports on real changes in profits, traffic, and brand awareness.
Retargeting
We launched new retargeting campaigns targeted at those who made frequent purchases
Solution for Darcase
We executed a comprehensive performance marketing strategy that included:
● Paid Search: Optimized Google Ads campaigns by refining keyword targeting, improving ad copy, and implementing A/B testing.● Paid Social: Developed engaging ad creatives for Meta and TikTok, focusing on audience segmentation and retargeting strategies.● Programmatic Advertising: Launched targeted CTV and DOOH campaigns to reach potential customers in high-traffic areas and on popular streaming platforms.
Ready to work with us?
Book a call to discuss our methodology and strategy and how we can help you create and capture demand for your Consumer Goods brand.
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Digital marketing nowadays is an integral part of the activities to promote the products or services of any company. If you do not conduct marketing activities on the Internet, you are losing a large part of customers. Our experts can help you determine the right strategy and use the proper tools. The first consultation is free — contact us today.
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